For Progressive Trainers in Search of Excellence

by Phil Kaplan

The New Era in Fitness & Medicine

OK, you clicked, so I know you’re interested.  Here’s the deal.  I developed a course for the MedFit Network to “usher trainers in” to this new paradigm.  It isn’t wishful thinking.  It’s real.  I’m living it.  My business operates aligned with medical professionals and we literally partner in getting people well.  The results we have in reversing chronic disease are staggering.

Hospitals cannot do what we do.  Whether they operate within the fee-per-service health care system which presently serves as the overriding “system,” or they switch to “Value-Based,” they’re equipped to treat, diagnose, and medicate, not to reverse disease.

If opportunity exists where massive need meets a solution, this is a Golden Opportunity.

 

Opportunity: When Need Meets Solution

Let me be clear.  This isn’t a “snap your fingers and make a million dollars” kind of opportunity.  It requires shifts.  You have to rise above the ceiling imposed by the personal training industry.  You do that in two ways. 

  1. With a mindset shift
  2. By acquiring new knowledge and an enhanced skill set

So here’s the honesty part.  Based on my lengthy experience in this field, I can boldly state with absolute certainty MOST PERSONAL TRAINER WILL NOT BE ABLE TO DO WHAT I CAN TEACH YOU TO DO. 

You need to acknowledge your power.  You can’t wait for an industry to change.

 

The Personal Training Field Has an Imposed Ceiling

Personal Trainers are educated by certification agencies, each with private agenda, CEU providers, all striving for profit in a finite space, and marketers of products, supplements, equipment, and programs.  As a mass collective, they maintain a series of beliefs that will take years to change.

Trainers believe their income rests upon their “number of sessions” and the fee per session has to be based upon ‘”what the market will bear.” 

Today, I am still a personal trainer, but I live in a different universe, a universe where earnings are based on outcomes, and outcomes are valued in the tens of thousands of dollars.

Trainers believe that “medical fitness” has to do with training sick people. 

Not in my world.

I don’t train sick people.  I work with people who are functional, vibrant, living in society, working, raising kids, living lives, but frustrated by the medical field.  They were given labels (depression, hypertension, hypothyroidism, diabetes) and were led to believe the solution is medication.  Here’s the reality.  Perhaps with the exception of the release of a new series of drugs that seem to eradicate hepatitis, there isn’t a single drug that cures any chronic disease.

We’re not talking about a specialty population.  We’re talking about MOST PEOPLE!

 

The Course That Changes Everything

In the just released “Profits, Power, and Permission” you’ll quickly learn how virtually everyone in the fitness field competes for the same limited market while the market I’ll teach you to impact remains THE LARGEST SEGMENT OF OUR ADULT POPULATION!  65% of the adult population, most of them fully functional, have been diagnosed with at least once chronic disease.

They’re the Moms picking up their kids at your local elementary school.

They look fine, but they’re on meds for a hypothyroid condition.

They’re the people who sat at the next table from you the last time you went a local restaurant.

They smile, they’re chatty, and they appear to live life, but not to the fullest. 

They remember what excellence felt like, and whether they’ve been put on a statin drug, told they have pre-diabetes, or have the  onset of early stage arthritis, they simply aren’t in peak condition.

As you’ll learn in the third hour of the Profits, Power, and Permission course, these people will NOT RESPOND to conventional exercise and nutrition with fat loss and metabolic boost.  They harbor imbalances that need to be addressed in a different way.

  • The value is in reaching those who haven’t been reached with the right message.
  • The value is in reaching an audience with massive need and the absence of a clear solution.

 

Market Correctly, VALUE is extreme

When you understand the need and the flawed "solutions" available through our medical system, you begin to learn what to say and who to say it to.  In that lies the magnetism of the promise and offer (covered in depth in Lesson #2).

My clients have “tried” to “manage” conditions as they’ve been directed by books, friends, media personalities, and their doctors, typically for at least 3 years before they come to me.  They have some fat to lose.  While some are obese, most are frustrated by their expressed inability to lose the 10 – 15 pounds of “overfat” that plague them.  They suffer from a chronic condition medicine does not recognize.

Through a series of strategies involving exercise, mindset, and unique but simple nutritional shifts, I teach clients to move back toward health, reversing the weight loss resistance condition, and most ultimately find themselves free of many if not all of their meds.

 

It isn't quite "magic," or is it?

It isn’t magic, unless we consider the innate healing power of the human body magical (as I do). 

I’ll teach you to teach your new stable of clients to release that innate healing power they’ve had all along, it simply became locked up by hormonal imbalances and correctable maladaptations.

Most general practitioners and internal medicine Doctors don’t know how to reverse chronic disease and even those who do are limited by a flawed paradigm and the limited window they find to meet with each patient.

 

You already have the heart of the Healer

Personal trainers have the best of intentions, but industry-wide, they aren’t taught to identify the maladaptations and imbalances that prevent the bulk of our population from responding long-term to exercise conventions.  They employ the strategies they know and inwardly blame the clients for a lack of motivation or a willpower deficiency.

If you want to understand this market, if you want to see a new future, if you want to understand how I charge fees from $1200 for a 21-Day program up to $6500 for 10 weeks, you want to join me for this course, Profits, Power, and Permission.

The course is $497 and will be sold through the MedFit Network as their premier course offering recommended to EVERY SINGLE MEMBER who comes on board.  As of now, only 35 people have experienced any of these lessons, brought in via special invitation.  They’ve started going through the course with me LIVE as I’m about to invite you to do. So far there have been 4 presentations.  There are a total of 8.  I’m about to show off my mathematical prowess.  That leaves four!

8 classes – 4 already conducted = 4 left 

I’m inviting ONLY 5 trainers to join us.  Here’s the deal.  You’ll get the entire 8-hour course, not for the regular $497 price, but for only $197 ($300 off).  It will never ever ever again be offered at this price.

You’ll get access to the four recordings immediately.  Consider it the coaching program that will take you from where you are to an entirely new world of income and reward.

A FEW IMPORTANT POINTS (BEFORE YOU DECIDE)

  1. Don’t sign up unless you’re willing to take responsibility for your future. I’ll show you the opportunity, I’ll share all that I’ve done, I’ll give you steps and strategies, but nobody will do it for you.  You will have to learn, take some powerful but uncharacteristic actions (like aligning with a doctor, implementing lab reviews, etc), and grow as you enhance your skill set.
  2. I’m only allowing 5 people to register at this price and the offer will be withdrawn permanently. If you want in . . . it has to be NOW!
  3. Most trainers who take the course will see opportunity for immediate increases in marketing power, revenue, and client attraction, however, in order to move toward Mastery and truly become a leader in this new space, it’s likely going to take a year or more of ongoing education (that is not a mandate, you don’t have to learn from me, but I don’t want you to believe it’s instant elevation to the top).

OK, if you want to join us . . . there’s nothing left to say.  REGISTER NOW for only $197 in one payment or two.

 Phil Kaplan

P.S. if you didn’t have th patience or attention span to read and you scrolled down here to see “the offer, I’ll make it short and sweet.

Register for the course that will electrify your future

It’s a special offer.  $197 instead of $497.  You’ll get the first four hours immediately, the remainder live.  Do it.  Now. (snooze, lose).

Register Now, Spots Are Limited!

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