My business is solid. It’s been hit, it’s been rocked, and it’s been tested, but I’m now able to say my business has stood the test of time.  It, at times, needed alteration, repair, infusion, and adjustment, but with time and focused effort, it resists entropy and strengthens.

I see the year ahead as a year of unprecedented growth, not only for me, but for all of those health practitioners willing to re-examine their foundation and solidify their platform of growth.  I hope that includes you.

While it is common to refer to a foundation as “four pillars,” or in some cases “five pillars,” my business has operated under the guiding premise that I prosper only by bettering the life of others. 

It’s been a valuable guidepost for me, has gotten me through some difficult decisions, and aligns with the plaque that has sat on my desk for decades,

Growth With Integrity.

The integrity of a service business must at some level create a balance between reward and the delivery of joy, or relief, or solution, or power.

In my mind and in my experience, that begins with me putting myself on the line.

Since 1994, every hard copy book and program I’ve sold came with an unconditional money back guarantee. Every personal training client (over 10,000 to date) was told my services were backed by a guarantee of satisfaction.

As my business evolved, and as the world and the marketplace changed, I found strength in separating myself from the rest of the field.  It’s typical for a “guarantee” to be conditional.  
 

“If you do everything I tell you, keep a food journal, attend every session, take video of you following through on your own, and take the supplements I sell you, I guarantee you’ll lose weight.”

That, to me, is weak. 

I know people need to do their part, but they do as well.  I don’t have to spell it out.  I simply need to know that I have an offer, a system of delivery, and a product that delivers what I promise.  I, and my entire staff, live by our Four Promises.

WE PROMISE IF YOU COMMIT TO ONE OF OUR PROGRAMS YOU WILL

• Lose Fat
• Reverse Disease
• Improve Health
• Reduce Pain

In most cases our members and clients are attracted by one of the promises, and we stand behind it. 

Yes, they have to show up, and yes they have to change actions and behaviors, but we’re not scrutinizing their compliance as much as setting them up to succeed.

Can you make these promises if you don’t have a technology that works? 

Not with any sense of security, but with so many cases of disease reversal, performance enhancement, fat loss, and pain reduction (especially with low back pain), our promises are solid, our delivery on point.
Does it take a lot of work to live by these promises?  Of course, but when you love what you do its fueled by passion and the promise of reward.

BEYOND THE PROMISES . . .

WE SUCCEED WHERE MANY FAIL BECAUSE WE RECOGNIZE THREE TRUTHS 

1. Inflammation is the Root Cause of All Disease

By recognizing this simple truth, we become aware of the flaws in any disease-reversal approach that fails to address and mitigate inflammation.  We have nutritional, supplemental, biohacking, and physical ways to go right to the source and reverse inflammation at a systemic and even a cellular level.  When inflammation is the source of any set of symptoms, a reversal of inflammation is inevitably a reversal of the symptoms and ultimately, of the dis-ease.

2. God and Nature provide us with an innate power to avoid disease and reverse inflammation

Because our clients often come to us only after they’ve been failed by the conventions of medicine, our approach using breath, light, frequency, and energy are refreshing.  While in the past, infusing someone with negative ions or lying them in an infrared sauna might have seemed “alternative,” our “hacks” allow us to tap into those healing tools found in nature, divine in their power, and accessible in a variety of ways.  In other words, although man made the salt into the lamp, God or nature made the salt and the negative ions it releases.  Although man made the elliptical, God or nature made the parasympathetic system that allows us to use exercise and recovery for healing.

3. No medications can cure any chronic disease

In line with #2, manufacturers make medications, and if we’re aware that medications are 100% impotent in curing any chronic disease, we realize we offer a better path for those afflicted with reversible conditions.  I often hear “my doctor said I’ll have the condition forever and will need to take the drug forever” and I respond “I know.”  They’re usually surprised by my response and question it.  “You know I’ll have the condition forever?”  “No, I know your doctor said that.  That’s what most doctors say.  Now give us a chance to change your thinking and bring an outcome that will delight your doctor and perhaps change his (her) thinking.”

Because we have extensive evidence to back up these truths, and because our programs and offerings all stand on these truths as foundational certainties, we can back up our promises and life people out of a place of fear and doubt into hope and transformation.
 

When considering the foundation of my business, the remaining structural platform is 42 Immutable Principles. 

These are the principles I’ve learned, amassed, and integrated for years, principles of science and nature, that ensure that any synergistic program that incorporates ALL of the principles will prove exceptional, especially when compared to typical outcomes with people seeking physical betterment and disease reversal.

I won’t list the 42 Principles here.  I’ll do something better.  I’ll gift them to you.

DOWNLOAD THE 42 PRINCIPLES

I’ll be reviewing and digging deep into the Promises, Truths, and Principles in my 3-Day Challenge Coming up in a Matter of Days.  If you aren’t yet signed up . . .

REGISTER NOW

Be Better,
Phil Kaplan