Reigniting The
Flames of Passion
and Seeds of Prosperity
for Personal Fitness Trainers
Earn More | Discover Freedom | Master The Healing Art
Finally, Do What You Love & Love What You Do For Others
Day 1
Earn
A mindset shift and two (2) Power Moves will instantly lift you above any earning resistance, opening the way for the flow of abundance.
As long as you remain a slave to every client session, committing your time to every dollar that comes in, there's a signfiicant ceiling on your earnings. The very first day, you'll lift that ceiling. Then, you'll shatter it!
Day 2
Attract
While the three foundations of marketing are eternal, "old school" is dead and "following the masses" is foolhardy.
The year 2020 changed the way people think and the way they process health information. This 3-tier marketing system brings explosive promise to attract a new and steady influx of those you deem your "best clients."
Day 3
Differentiate
Here's where it all comes together, where your new earning potential and attraction power meet the element that gives you a definitive edge.
The process of isolating your "hottest" market (which is rarely the one most trainers market to) and an irresistible promise and offer ensure you elevate to establish yourself as a leader.
Fitness Professionals
The Real Obstacle: The Ceiling & Paradigm
Reality Time.
* * *
There are great personal trainers.
In varied avenues of fitness and performance.
There are great personal training education programs.
In varied avenues of fitness and performance.
Then there are the Outliers,
personal trainers who have found a way to integrate business strategies, leveraging, pipelines, and multiple streams of revenue, and they are financially secure with great promise for the future.
Here’s the punch.
Less than 1%.
Yes, less than 1% of trainers, whether they’re “great” or not, have established career security in a field where the appeal creates an illusion of promise.
The idea of earning a living doing what you love, the prospect of monetizing your fitness passion, and the ease of entry with nothing more than a certification exam have now, for decades, attracted tens of thousands to our field.
Less than 1% prosper.
If you’re in the 1%, I applaud you, congratulate you, and hope you’ll share some of your experience and strategy with the industry as a whole, and I still urge you to join me for this 3 Day Challenge, The Prosperity Leap.
It promises to take you from where you are to where you want to be. Today. In this environment.
* * *
There are two primary pitfalls that plague the 99%.
One is, the imposed ceiling established by a preconceived notion of “what the market will bear” (what, it’s believed, people are willing to pay for training sessions).
The second is, the inhrently limiting need to show up. The business model where money is generated only in exchange for the trainer’s time is not a path to abundance. Ever.
When you consider these two very present and highly restrictive factors, two illogically reinforced constructs that have prevented fitness professionalism from walking hand in hand with prosperity in a field as noble as personal fitness training, you realize there is a ceiling that is unbreakable, until you change your approach.
The overriding cloud that has prevented you from discovering the path to prosperity is the industry Paradigm, the positioning of the trainer as a workout leader. It’s time to break that paradigm.
I'll shatter it with you in 3 days.
A New Door Is About To Open!
The Full Experience Delivered Over 3 Days
(1 Hour Per Day beginning Nov 8, 2022 at 3 PM ET)
REGISTER FOR THE PROSPERITY LEAP00
DAYS
00
HOURS
00
MINS
00
SECS
Who is Phil Kaplan and What Will This Do For Me?
With a career in fitness spanning nearly four decades, Phil Kaplan emerged as a respected leader and Personal Training Pioneer in the 1990's and was invited to travel the nation and the world helping elevate the field of Personal Training to a true profession. His legendary books and conferences launched the careers of some of today's top fitness earners and performers and he was touted "the best kept secret" of the "fitness elite."
With a knack and love for team building, Phil has always created true Mastermind groups, empowering forums where leaders can implement proven strategies and openly brainstorm for collective and individual growth.
At right is a photo taken at Trattoria D'el Arte in New York City back in 2003 where his roundtable group wrapped up a weekend of training and learning with a celebratory meal. The discussions and ideas that came out of that single weekend created waves and rumbles that rocked the landscape for entrepreneurs truly believing they could find prosperity in the fitness field. Today it's fair to say that everyone at that table exceeded their own expectations and has found career reward that is both rare and deserved.
Having written over 2,500 fitness and fitness trade articles for publication, appreared before tens of thousands in worldwide events, releasing revered and grounbreaking books and programs, and paving a path for new and veteran trainers alike, he's landed in what he now calls "The Blue Ocean" (a reference from the book Blue Ocean Strategy). It's "the space" between fitness and medicine.
By bringing together healers from all disciplines, and elevating the positioning of professional trainers and progressive physicians to a platform of respect and recogntion, he's been called a Medical Fitness Pioneer.
Phil's careful to point out, "medical fitness isn't about training sick people, it's about recognizing the power we have as guides and coaches to help the unwell segment of our population rediscover excellence, and in that space lies massive opportunity."
So What is This 3-Day Challenge?
Inertia, complacency, and doubt are the three obstacles that prevent fitness and health practitioners from leaving the boundaries of convention and breaking into a space where the reward is better, the outcomes are stellar, and the gratitude is immense. In these 3 days, by attending a 60-minute live interative webinar with Phil (and 59 others) each day, you'll put the principles to the test, seeing them create seeds of prosperity in real time. This is material you won't find anywhere else and the path that will open up before you is truly paved with gold.
If you succumb to the obstacles, intertia, complacency, or fear, you'll keep on getting what you're getting. If you're ready for more, register for The Prosperity Leap!
A Few Thoughts From Phil's Students and Colleagues
Tony Books Avilez
“I have been a fitness professional since 1994. Over the years, Phil Kaplan has been my greatest resource for business and professional development. I have participated in his various programs and groups over the years. My experience has always been immeasurably valuable.
I could not be any more blessed than having Phil as a mentor, coach and friend.”
Kelli Calabrese
"It’s because of Phil that I was invited to speak for Sir Richard Branson in Italy, be the Editor of Personal Fitness Professional Magazine, publish my first book, Feminine, Firm & Fit, but even beyond those experiences, it’s been his wisdom that has saved me costly mistakes, given me valuable guidance, believed in me when I didn’t believe in myself and I continue to be even more impressed today with his resilience and passion for making a consistent impact on being a catalyst for whole life well-being."
Ernie Schramyer
"When I first became aware of Phil Kaplan, I was at a crossroads as a personal trainer. I had just moved into my first ever studio and was struggling to make ends meet, I was working too much and I was on the verge of burning out. I was even considering leaving the fitness industry, but decided to give it one more shot and invested in Phil's Profit Vault program. Through the program, Phil taught me how to position myself as a professional on par with other respected professionals like Doctors, lawyers, chiropractors etc... He also showed me how to make more money with less work and how to take control of my professional schedule, leaving me more time for my personal interests and my family.
15 years later, my business is stronger than ever and has even grown during the pandemic of the past two years. In fact, 2021 was a record setting year for my business which began in 1993. The foundation of my "pandemic growth" has been the principles that I learned from Phil Kaplan and his programs and as a member of his Be Better Group. I can't thank him enough for all that he has helped me to accomplish as a mentor, a teacher and a friend."
Eric Ruth
"Phil Kaplan has influenced an entire generation of fitness professionals, leading by example. I saw him pack a theater with 300 health-conscious consumers eager to hear him talk about fitness on one day, then 300 fitness professionals eager to hear him talk about business, the next day. He truly is "the most in-demand personal trainer" because he has a full arsenal of tools: broad and deep knowledge, in-the-trenches experience, authentic confidence and a sincere desire to help people. I feel very privileged to have learned from Phil. He made a real difference in my life, as he has in so many others' lives. Phil has been one of my most important, and valued, mentors."
- Eric Ruth, Founder, Local By Referral
Pat Rigsby
"When I wanted to scale beyond owning a single training facility, I knew I needed a mentor and a peer group that could help me expand my perspective and become a smarter, more strategic entrepreneur. Fortunately, I was introduced to Phil Kaplan and had the opportunity to join a mastermind group he was leading. His experience, expertise and vision played a tremendous part in helping me see possibilities to impact others and accomplish things I'd never considered realistic previously. Phil has played a massive role in moving our industry forward and I, along with so many others, have benefited greatly from his influence & insight."
Chris Mohr, PhD.
"Phil Kaplan is the legit OG in the fitness space, whose experience alone is worth its weight in gold. From trainer and gym owner, consultant, content creator speaker, connector and more - he has the rare ability to connect the dots in a seamless, straightforward way that shows empowers anyone who is fortunate to be around him."
Forrest Walden
"Phil Kaplan was personal training before personal traineing was cool! In fact, the first book I ever read on personal training was from Phil and I still have it in my library today. He was writing books, hosting seminars, leading podcasts and more long before most guru's today. I consider myself fortunate to have been able to learn directly from him at a young and impressionable point in my career. Thank you Phil!"
Joel Dunkel
“I had the pleasure of meeting Phil Kaplan in 2001 and was blown away by his knowledge, charisma and passion for what he does. That meeting led us to launch Personal Trainer Business Forum, the industry’s first business-centric event for personal trainers which was groundbreaking. Phil’s uncanny ability to connect with people and his real-world knowledge of proven business strategies in the world of personal training, coaching and physiology sets him part from anyone else in the industry.”
