A New Breed of Personal Trainer: Circa 2023

by Phil Kaplan

You are an established personal trainer with an unbreakable passion for fitness and an unrelenting commitment to your clients.

Fantastic!  Now, let’s get to a hard-hitting question.

Is there a lucrative future for you after the world shook from a global alarm scaring people into new fears and new behaviors?

I can promise you this.

Things are not “going back.” 

Those who are waiting for the pandemic to pass and things to return to the way they were are going to face a rude awakening.

As business globalizes, as on-line training becomes a commodity, as our population adjusts to a new level of trepidation and apprehension, and as the future of medicine, health clubs, and personal training studios is morphing in uncertain ways, is there a bright light ahead?

Yes, of course there is.

As long as you identify the path that will lead you there.

I invite you to travel that path along with me and 20 other health practitioners ready to revitalize their practices, their relationships, their positions, and their financial standing.

---

A TRACK RECORD OF PREDICTION, INSIGHT, AND LEADERSHIP

Whether you know me well or you’re just “meeting” me for the first time, I’ve been in the trenches as a trainer for a very long time.  I’ve trained over 10,000 clients and operated more than 50 large-scale fitness businesses.  I know this field.

My awareness goes beyond “The Trenches of Training.”  As a fitness industry executive and medical fitness pioneer, I’ve maintained a birds-eye view of industry-wide trends, and patterns.  Thankfully, beyond the view, I’ve enjoyed lessons.  Some harsh, but incredibly valuable.

All of this has established me throughout the years as a predictor of trends.  One of Club Industry’s most attended sessions ever was my session titled “Personal Training in the Year 2000 and Beyond,” conducted in Chicago in 1997.  Over the 20 years that followed I’ve had my finger on the pulse of overlapping health related industries and I’ve managed to maintain a pretty impressive track record for “seeing beyond the curve.”

I don’t pretend my ability to assess what lies ahead stems from some level of genius.  My career has allowed me to interact, counsel, and learn from a vast number of leaders blessed with powerful insight. 

Between the leaders, the lessons, and an undying hunger to find betterment, I can look at the year 2023 and make some bold statements, statements I’m willing to stand behind with a high degree of certainty.

---

CAN WE PREDICT THE FUTURE?

If I told you there are some people who can gaze into the sky and predict the future, many of you would think it absurd, but if I told you that astronomers can predict exactly where Jupiter and Saturn will be on any given day in the future, you’d have to acknowledge that prediction, based on patterns, is a science. 

The planets have a distinct and quantifiable orbit and movement pattern, and when we understand those patterns, we can well anticipate what lies ahead.

I’ve seen patterns.  Some of them disturbing, but even the disturbing ones walk hand in hand with opportunity.

---

THE UGLY WEB OF CONVENTIONAL MEDICINE

The medical field has become entangled in a complex web structured by the Pharmaceutical Industry and the Health Insurance field.  The “pattern” has been one of “payer pays for service” rather than “patient pays for outcome.”  The more a medical practice can bill, the more “pharmaceutical solutions” can be offered, and the more procedures and tests can be prescribed, the more the web moves money through itself.

Today, drug companies advertise on television, use sophisticated SEO to capture web browsers seeking solutions to their discontent and their nagging symptoms, and patients arrive at the doctor’s office literally asking for the drug, naïve to the fact that the drug will not solve the nagging problem.

Medical “entrepreneurs” saw opportunity in medicating pain, and “pain clinics” became not only a trend, but a goldmine for those willing to wear blinders and provide prescriptions for backaches, joint pain, wounds, injuries, and the lasting effects of trauma.  It is a desperate marketplace with an insatiable hunger.

Was it predictable that this would lead to an epidemic of opioid addictions, elevations in health insurance rates, and movement away from “cure?”  Yes! 

As it was predicted, so it has become true.

WHAT’S UP WITH THE MEDICAL FIELD TODAY?

Today, if we put our COVID lenses away for a moment, we’ll realize that the #1 health care crisis has little to do with bacteria or viruses.  It is an uncontrolled epidemic of chronic disease.  Hormonal imbalance, hypothyroidism, metabolic impairment, metabolic syndrome, weight loss resistance, and varied levels of diagnosed blood sugar irregularities plague more than 70% of our adult population!

Here’s where the future is predictable.

The AMA approved protocol for treating chronic disease is pharmaceutical intervention.  Identify, from a host of symptoms, an ICD-10 Code (used for insurance billing), and the patient has both a diagnosis and a prescription. 

The preferred course of action for chronic disease is drug prescription.

Here’s the interesting part. 

There is not a single medication that cures even a single chronic disease. 

Not one! 

Which means, the longer this continues, the larger the segment of our population diagnosed with chronic ailments will become, and the likelihood of allopathic medicine curing a chronic disease is zero.

Business experts know, the most promising businesses are built upon a widespread need and a unique solution.

The need is real.  The fix is available.  Only a small handful of pioneers will master the art and science of reversing chronic disease by the end of 2021.  You can be one of those pioneers.

---

IMAGINE A SMALL BUT POWERFUL FORCE OF PERSONAL TRAINERS who learn to “reverse” chronic disease (we cannot claim to “cure,” but if a client had blood biomarkers of diabetes on a given date, and 45 days later, no longer has those markers, we can refer to the phenomenon as “disease reversal”).

It’s not only predictable, but it’s inevitable that this evolved and elevated new breed of professional will  step into a life that can not be limited by competition, by low standards of what fees the market will bear, or by the rulers of the medical field that have little or no authority over those credentialed personal trainers who operate fully within their scope of practice.

This is an exciting time.  I see this as the greatest opportunity that has ever existed for personal trainers.

I can go on and on, but my intention was not to write a book.  My intention in sharing this was to let you in on a secret.

20 Personal Trainers and a handful of medical practitioners are about to step into the future.

On March 29, my NEW TRUE Course for Health Practitioners Seeking Excellence begins.  

Priced in the past at $1600, I’ve made this extremely affordable for those personal trainers who have the deep passion for helping others, the desire to succeed and find reward, and a willingness to step into a realm that lies right in the opportune space between Fitness and Medicine.

PULLING REFERENCE FROM THE BOOK BLUE OCEAN STRATEGY, I refer to this space (between Fitness and Medicine) as “The Blue Ocean,” the opportune waters where the sharks haven’t yet bloodied the seas.

I invite you to join us for T.R.U.E. 2021 as it becomes a groundbreaking launch pad for your prosperity and fulfillment in the very near future.

I promise you’ll find it affordable (as low as $49 per week), powerful, and the most impactful course you’ve ever participated in as a true vehicle for growth and prosperity.

Join Us!  Here are some options for a next step:

1. Watch the 13 Traits Video from start to finish. It’s long.  Its important.
2. Set up a 15-minute telephone consult so we can determine whether this course is for you
3. Go ahead and register and prepare for your life to change for the better.
4. Read a bit more about what the program includes and how it will impact your business

See you in the Blue Ocean!

Phil Kaplan

---

ARTICLES YOU MIGHT HAVE MISSED

8 Reasons You Missed the Pinnacle

Meet the Burnt Out Doctor

The Higher Realm