An Intro from JR

As I promised, it’s time to fire up your passion, your revenues, and your profitability as you step into a new position and power.

Before I go any further, I’ll give you an option. 

I know that human attention spans have disintegrated, and people view a single email for not more than 22 seconds on average before hitting delete.  You can stop here, only 7.5 seconds in, hit delete, and stay the same course you’re on, resist any challenge to stretch your reach and potential, and hope things change for the better soon . . . or . . .

. . . you can take a breath, commit to read this in its entirety, block out distraction, and learn how to break the mold, break out of the subtle wake of the pandemic’s brutal effect on our industry.  Read on and learn to be one of the few who find this to be the most opportune time in recent history.

If you’re reading this line, we passed the “delete moment.”  You’ve shown evidence of being capable of commitment, so clear your mind of noise and clutter and give this your full attention.

TWO YEARS AGO . . .

I partnered with my mentor, and now good friend, Phil Kaplan, who has been an icon in the fitness field for decades, and more than a dozen years ago pioneered the field of medical fitness as a vehicle to reverse chronic disease. 

Combining his wisdom, insight, and experience with my own has proven to be one of the best moves I’ve ever made.

You know me. 

I’m a straight shooter. 

I’ve never been referred to as a time-waster and nothing I’ll ever share with you is hype or conjecture.  I know that Phil shares that same moral compass, and so . . .

I asked Phil to write the invitation that follows.  Unless you presently feel that you’re at the top of your game without a care in the world, I urge you to read this from start to finish and act upon it! 

In concluding my introduction, I’ll simply say, this.  The initiatives Phil and I are bringing to market are all about your future, your growth and an entirely new medical landscape where you stand at the pinnacle. 

Read this, register, and feel free to reply to me with any thoughts at all.

Phil, take it away . . . .

WHENEVER AN INDUSTRY GETS ROCKED OR RATTLED, IT’S TIME FOR A PARADIGM SHIFT.

• Phil Kaplan

If you’ve been in practice for more than 12 years, you’ve seen the landscape change, and while rare few medical practitioners are finding new levels of prosperity, I understand the frustration of the medical masses.

The time of endless patient traffic, simple billing procedures, and patient insurance standing as the primary source of once-reliable revenues, is becoming the distant past.  As a consulting client said to me in our initial consultation, “it’s different now.”

I see the powers-that-be offering pseudo-solutions and strategies, but I have also witnessed the impotence of these attempted mass-market shifts.  COVID seemed to initiate a complete redirect and “new trends” are more often than not “reactive measures” blinding us to the greatest opportunity of all.

Here's an example.

We’re told Tele-Health is our Future. 

Yes, Tele-health is a thing, but is it really “the thing?” 

Is offering a patient an opportunity to connect with you from his or her living room elevating your position and potential? 

Do you do it? 

Do you love it? 

Are you charging in line with your true value, and second to that, are you honestly delivering extreme value?

The power lies in not the adapation of a new modality, but a full integration that becomes a feeder-system with limitless growth potential.

HERE’S THE PARADOX. 

The need for medical care is greater than ever.  The awareness of a population-wide need to bolster immunity has overshadowed frivolous pursuits of risky behaviors.  People need help, and more specifically, if you have the heart of an altruist and the desire to prosper, people need you!

Frustrated by the flaws in systemized allopathic medicine, consumers are fast seeking medical autonomy and that opens up an entirely new door for those willing to reposition and re-align.

J.R. Burgess can speak of the evolution of our field as he’s seen it.  He’s lived it with complete immersion. 

When I met J.R. his reputation preceded him.  He was revered for created a world-class team to develop the ideal model for integrative medicine, a practice acclaimed by industry leaders. 

In working with pioneers and thought leaders from all corners of the health field, I recognize J.R.s regenerative center as representative of a timely prompt for industry-wide shift.  Rejuv represented the emergence of a new model drawing attention from aspiring leaders seeking elevation.

J.R. and his team did things differently.  They were not only patient centered, but they were also locked into the virtues of a fair-value exchange.  They weren’t cheap, but they were busy, prosperous and productive.  Patients weren’t just patients, they were “fans.”  They experienced dramatic life change.  And when they were confronted with a new need or burning desire, J.R. and his team were right there to help.

Regenerative medicine was a cornerstone of the practice, but not the whole of it.

Regenerative medicine is a wonderful and growing niche.  It’s far, however, from a panacea.

When I assess the greatest health business successes I’ve explored and been a part of, and compare it with our post-2020 world, there are some consistent threads that run through the operations and mindsets of those experiencing revenue growth, passion for the work they do, and massive financial, emotional, and social reward.  Yes, even after the early days of COVID.

COMMONALITY THAT RUNS THROUGH THE PRACTICES OF THE KINGPINS OF PROSPERITY

I’m going to share two of those “common threads” with you here, and then I’m going to invite you to learn, in a 100-minute event conducted by myself and our friend J.R, how to step out of the “same old stresses” and into the realm of new achievement and joy.

If we were to scrutinize the practices of every medical entity, and strip away the smoke, mirrors, and illusion, and begin to unravel the chaotic webs of ICD-10 Codes, billing systems, and Health Data transmission, we’d find two glowing threads among the leaders:

1. A bold promise and offer
2. A relentless pursuit of human betterment

In that lies the opportunity, regardless of the landscape.

If it were as simple as to identify the two success elements I’ve just revealed, and flip a switch to prosperity, I’d urge you to flip that switch.

It isn’t that easy, but we can show you the path, walk you along it, and within a matter of weeks, turn your business into the renewed source of your prosperity.

It all comes down to a simple concept. 

People will pursue and invest in what they think they need,

and the process of Commitment begins as soon as they identify the “Cost” of Not taking action.

Whether you sell $250 consultations or $15,000 regenerative programs, that concept applies.

Most veteran physicians never felt a need to “sell,” and in that they “rose above” the habitual actions of salespeople.  This is our industry’s greatest mistake, especially as we brace up to maximize 2022.  When we associate selling with the proverbial door-to-door product hawker or the icon of the used car salesman, we reject it. 

I’ll go further. 

We hate it!

We’re in the business of helping people get better, not selling them wares, widgets, or fantasies.

Let’s correct that line of thinking right now.

Nobody, and I mean, not a single person, will take steps to reverse their hormonal imbalance or chronic concerns unless they’re convinced its possible, and once they have a belief in a positive outcome, they’ll vigilantly pursue the best option.

Selling health has nothing to do with the conventions of selling.  It’s the science of influence, the strategic mindset adjustment, the education of the patient, and then the seamless presentation of a promise and offer that compel people in need to act.

That’s precisely what we’re going to teach you.  How to sell without selling.  How to influence those people who you identify as your “ideal patient avatar” to accept that you are the best option and the cost of not “fixing the problem” is far greater than the financial investment.

Once you understand a few key elements of emotional persuasion, this becomes simple.  There are steps along the way. 

1. The magnet (what draws attention to you or your offer as a solution)
2. The first contact.
3. The “no selling” intake.
4. The all-powerful “vehicle” phase (this is one of my trademarked strategies that is the only variable determining whether someone says “yes” or “no”).

With even a preliminary understanding of “The Steps” you’ll feel a new power, a surging confidence, and a certainty that you deserve greater reward for the work that you do.

It’s time, now to break the mold, to break out of ritualistic practices that might have proven effective in 2019 but have been rendered impotent by the worldwide pandemic.

What would it be worth to you if a 100-minute training, presented online as an interactive webinar, can illuminate the steps, empower you to see a brighter future, and outline a progressive and fail-proof system of building a cash-based high-ticket elevated practice that truly serves as the source of your future prosperity?

$12,000?  Of course!  If it opens doors to produce hundreds of thousands in new revenues.

I want you to join us for this one-of-a-kind event, Selling Health.

Not for $12,000.

Not even for $1,000

The door is open for only 12 doctors to join us for this private event and the registration price (only open to 12 people) is $99.

Yes, seriously.  If you’re looking for a catch, there isn’t any.  J.R. and I are about to create a “movement,” a force of healers, all committed to a success paradigm, and it begins with you learning the strategies that will revolutionize the future of your practice.

Over time, we will bring varied teachings, opportunities, and cooperative plans in areas in which we can help you grow, but let’s just start with you recognizing that your present reward is not in line with your potential, that there is a way to do things “better,” and that a proven system isn’t an accident.  Every success leaves a trail of breadcrumbs and on January 11, we’re sharing them all!

Enroll right now.  Put us to the test.  100 minutes that will empower you in a way you never thought possible, and if for any reason in the world you don’t believe the information is worth thousands, we’ll happily give you back your $99 (no refunds will be issued for non-attendance).

Whether or not you’re certain you want to be a part of the “Human Betterment Paradigm Shift,” you don’t want to miss “Selling Health.”

JR and I will share insights and strategies for ethical emotional persuasion, strategies that allow you to effortlessly convert “interest” into “action.” 

Although we use the word “selling” (if we’re being transparent, absence of a smooth process of influence is the most limiting weakness in most medical practices we’ve seen fall short of excellence), “Selling Health” is NOT the equivalent of selling a commodity, selling a service, or even just selling a relationship.  It really comes down to selling the most hungered-for commodity of all.

It’s all about Selling FREEDOM!

 Register now and we’ll see you on January 11^th!  100 minutes will change your future.  We promise.  If it doesn’t prove to be the best $99 investment you ever made in your career, it’ll cost you nothing!

 See you there!

 Phil Kaplan with J.R.  Burgess.