Why Do Personal Trainers Buy Lotto Tickets?

I’ll answer the question right away. 

Because they believe a windfall, a giant sum of money showing up in their lives, will bring them a new freedom.

I rarely buy Lottery tickets, and when I do its frivolous, a fun entry in a game of chance, kind of like throwing a $100 bill on “black” at the roulette table in Vegas, just with a greater payout.  Why do I shy away?  Primarily because I have long ago realized, I don’t need a “chance” to establish freedom.  That understanding has served me more than any other in the area of business growth.

According to Lottery USA, the odds of winning the Mega Millions jackpot are 1 in 302.6 million.  Not the greatest odds. 

Conversely, if you take advantage of everything I’m about to share with you, I would say your odds of increasing revenues, increasing your level of fulfillment and joy, and increasing your sense of freedom is a near-guarantee.  Earning a million in 2022?  Much depends on you.

I am not discouraging you from playing Lotto.  The money goes to the state for important costs such as education, and if it gives you a bit of a minor adrenaline rush as you consider what you'll do with the money, I see some benefit. 

In fact, I personally know, not one, but two people who won massive jackpots by playing Lotto.  Ed B. and Joe L., two unrelated people I worked with in the fitness/health club field.  Both of them celebrated  life-changing winnings,  Interestingly, both of them were, by nature, gamblers, and had likely invested well over $50,000 in “chance to win” purchases before they hit the windfall.  In order for them to win, a few million people had to lose so that alone makes them rarities.

Even though I’ve seen “winnings” with my own eyes, I’m not compelled to hand the “fill in the boxes” Lotto sheet across the counter.  In line with the statement I made earlier, the one I referred to as the realization that has proven most valuable, I know that my odds of generating a million dollars are far greater when I rely on my own skill set, my energies, my focus, my commitment to better the lives of others, and . . . my MARKETING POWERS. 

Yes, I said powers.  Great marketing skill is nothing short of a Super Power when it comes  to business. 

I use these developed powers (which you can develop as well if you have the right foundation and cover your ears when the “gurus” scream at you to buy social media ads) to generate suspects.  With the right energy output, the suspects become prospects who become clients who become thrilled evangelists for my services.  Each thrilled client becomes a pipeline for new business, for new revenues, and for growth.

A BIT OF PERSONAL HISTORY

At the age of 29, I felt as it my career was solid.  I was earning a living as a Personal Trainer, I owned a home, and I had $17,000 in the bank. 

$17,000.  Period.  That was my “life savings.” 

A few short years later, at the age of 33, I wound up in a lawsuit with a notorious infomercial company who used my image and voice fraudulently, and through the process of draining me via the game of “depositions” and “changed court dates” and a seemingly bottomless pit of legal costs, I wound up $250,000 in debt. 

The case never made it to court.  They were a $33-million company and I wasn’t.  They knew how to play the game and it was a life lesson for me.  By the time the "case" settled, my $17,000 was a memory, I had two mortgages on my house, and the thought of being 1/4 of a million dollars upside down plagued every waking moment.

Negative $250,000 was a scary place to be for someone who believed $17,000 was “savings.”  It cracked open new emotions of fear, worry, and near-panic.

At the age of 35, two years after the legal drain, my business generated 1.2 million dollars.  I didn't win any lottery.  I earned it as as a personal fitness trainer,

I recovered fully from debt, learned my own capabilities were far greater than I ever imagined, and I came to better understand finance as it relates to the entrepreneur. 

You deserve that same understanding.

If you are a personal trainer with rapport skills, a high level of belief in what you do, the proven ability to thrill clients, and a deep desire to grow by bettering the lives of others, know that your best bet for a few million in the bank has more to do with you than with the lottery.

That’s why I can honestly say the webinar I shared, for trainers, for free, last week (the one posted at the top of this page for you to watch in its entirety), is a million-dollar webinar making this potentially a million-dollar article.   And if you've gotten this far, and the idea of a "million" just seems like overkill, if it's just too high a bar, I promise you can use the concepts and principles I'm ready to share to earn $80,000, $160,000, or $240,000.  When you develop the power to generate revenues within the scope of what you choose to do for a living, the strategies I'll share will help you get to whatever you deem your desired outcome.

If you absorb and follow the strategies, I share, the only thing that can prevent you from growing to a place of true prosperity is you.

Well, you and the monsters.  There are four of them.  Distraction, Procrastination, Negative Talk, and Money Worry.  All of them are extremely dangerous.  All of them, with the right tools and weapons, are easily defeated.  Stay with me, follow through on the steps I outline, and you'll soon have those weapons and tools.

Let's look ahead.  I'll make a statement that I'm willing to stand behind without a single flinch or apprehension.  Here it is:

The Principles I present as "The Five Eternal Principles of Marketing" are highly capable of generating $1 million in revenue, for you, in 2022.

I know most trainers won’t read this far.  You did.  Congratulations.  I’ve given you access to the entire Marketing Webinar, but I want to do more to ensure that the few who read this far can quickly move past any negative self-talk or obstacles.

TAKING IT IN SMALL BYTES

I know the webinar is long, and while there is great value in giving it your full attention from start to finish, the opportunistic monsters will try to convince you that you don't have time to sit and watch a one-hour-and-forty-three-minute long presentation.

Buh-bye monsters!

Following you’ll find a map to guide you through the webinar recording in segments. 

If you are limited on time, and if you only want “The Five Rules," they’re delivered over an 8-minute segment from the 17:00 mark to 25:00.  At the very least, watch that section as soon as you finish reading this to the end.

Here is a time stamped listing of “key points” to scan and browse:

• 2:50 An Effective Marketing Plan Skeleton
• 4:32 We have to find the right audience for you and hit that audience with the right message
• 6:34 Michael Dubin and the best marketing in the past 20 years
• 8:00 The F Word
• 13:45 Your Business, Revenue Streams, and The Source of Your Prosperity
• 16:15 The Marketing Spark
• 17:00 The Five Rules
• 20:00 Knowing Your I.C.A., the preliminary key to business wealth
• 25:45 The 4-Part Business Growth Strategy That is Fail-Proof
• 27:30 Ensuring that 90% of Your Marketing Energy Is Effective
• 33:00 Maximizing “the other 10%” and Growing Your Reach
• 39:50 Pipelines and Community Partnerships – Streams of Prospects
• 49:05 Examples of Creative Ads an Great Advertising
• 58:06 Overcoming the Greatest Challenge, Distrust, by Knowing “The Brain”
• 1:04:30 The Subconscious, The Reptilian Guard, and Limbic Attraction
• 1:10:30 Subconscious Programs and the Subtle Impact of Sex
• 1:13:00 Understanding Your Avatar and Being “the Best Option”
• 1:25:15 The Greatest Opportunity for Trainers
• 1:30:00 The T.R.U.E. Course (The Road Underlying Excellence)
• 1:33:16 The Amazing Burger King Promotion (and how we can learn from it)

BUT WAIT, THERE'S MORE!

I want to do one more thing.  When I journeyed from the dark sea of debt to crossing the threshold of a million dollars in annual earnings,

After the shock of my financial condition wore off, I find some inner connection to the word "Justice" and a far more important word, at least as far as mindset is concerned.  The word was "Must."

I MUST overcome this condition.  I MUST learn to earn so I can find a greater sense of financial freedom.  I MUST find a way to pay off every owed dollar and come out with a certainty that I CAN.

I searched.  I studied.  Hard.  I devoured books, visited with mentors, and was committed to master my own business. No longer would my business be limited to "a way to make money by following my fitness passion," it was going to become THE SOURCE OF MY PROSPERITY.

There was one more important MUST.  I must do this ethically.  I was so soured by the unethical tactics of the informercial company that became my nemesis, I determined my approach would be fully grounded in "doing the right thing."

As I made money, I spent a portion of it on specified education.  The two best investments I made during that period were the book As A Man Thnketh by James Allen which sits on my night table beside my bed to this day. and a desk ornament that has become the compass for my business decisions.  If you were to walk into my home office today you'd come face to face with the glass-engraved feature that prominently reads, Growth With Integrity."