Tony Books Avilez

“I have been a fitness professional since 1994. Over the years, Phil Kaplan has been my greatest resource for business and professional development. I have participated in his various programs and groups over the years. My experience has always been immeasurably valuable.

I could not be any more blessed than having Phil as a mentor, coach and friend.”

Roy Franks

"As far as "industry offerings" go, there's no comparison. Phil's Actualization Program is far superior to any coursework in our field.  I've always had a need to rise above the masses in the industry and offer something unique that actually yields results.  This it it!"

Chris Mohr, PhD.

"Phil Kaplan is the legit OG in the fitness space, whose experience alone is worth its weight in gold. From trainer and gym owner, consultant, content creator speaker, connector and more - he has the rare ability to connect the dots in a seamless, straightforward way that shows empowers anyone who is fortunate to be around him."

Pat Rigsby

"When I wanted to scale beyond owning a single training facility, I knew I needed a mentor and a peer group that could help me expand my perspective and become a smarter, more strategic entrepreneur. Fortunately, I was introduced to Phil Kaplan and had the opportunity to join a mastermind group he was leading. His experience, expertise and vision played a tremendous part in helping me see possibilities to impact others and accomplish things I'd never considered realistic previously. Phil has played a massive role in moving our industry forward and I, along with so many others, have benefited greatly from his influence & insight."

Kelli Calabrese

"It’s because of Phil that I was invited to speak for Sir Richard Branson in Italy, be the Editor of Personal Fitness Professional Magazine, publish my first book, Feminine, Firm & Fit, but even beyond those experiences, it’s been his wisdom that has saved me costly mistakes, given me valuable guidance, believed in me when I didn’t believe in myself and I continue to be even more impressed today with his resilience and passion for making a consistent impact on being a catalyst for whole life well-being."

Ernie Schramyer

"When I first became aware of Phil Kaplan, I was at a crossroads as a personal trainer.  I had just moved into my first ever studio and was struggling to make ends meet, I was working too much and I was on the verge of burning out.  I was even considering leaving the fitness industry, but decided to give it one more shot and invested in Phil's Profit Vault program.  Through the program, Phil taught me how to position myself as a professional on par with other respected professionals like Doctors, lawyers, chiropractors etc...  He also showed me how to make more money with less work and how to take control of my professional schedule, leaving me more time for my personal interests and my family.

15 years later, my business is stronger than ever and has even grown during the pandemic of the past two years.  In fact, 2021 was a record setting year for my business which began in 1993.  The foundation of my "pandemic growth" has been the principles that I learned from Phil Kaplan and his programs and as a member of his Be Better Group.  I can't thank him enough for all that he has helped me to accomplish as a mentor, a teacher and a friend."

Eric Ruth

"Phil Kaplan has influenced an entire generation of fitness professionals, leading by example. I saw him pack a theater with 300 health-conscious consumers eager to hear him talk about fitness on one day, then 300 fitness professionals eager to hear him talk about business, the next day. He truly is "the most in-demand personal trainer" because he has a full arsenal of tools: broad and deep knowledge, in-the-trenches experience, authentic confidence and a sincere desire to help people. I feel very privileged to have learned from Phil. He made a real difference in my life, as he has in so many others' lives. Phil has been one of my most important, and valued, mentors."

- Eric Ruth, Founder, Local By Referral

Forrest Walden

"Phil Kaplan was personal training before personal traineing was cool!  In fact, the first book I ever read on personal training was from Phil and I still have it in my library today.  He was writing books, hosting seminars, leading podcasts and more long before most guru's today.  I consider myself fortunate to have been able to learn directly from him at a young and impressionable point in my career.  Thank you Phil!"

Joel Dunkel

“I had the pleasure of meeting Phil Kaplan in 2001 and was blown away by his knowledge, charisma and passion for what he does. That meeting led us to launch Personal Trainer Business Forum, the industry’s first business-centric event for personal trainers which was groundbreaking. Phil’s uncanny ability to connect with people and his real-world knowledge of proven business strategies in the world of personal training, coaching and physiology sets him part from anyone else in the industry.”

Frank Pastorelli

"Phil has a unique ability of helping you realize your true potential. Throughout my career he proved to be someone I could rely on.   He gave sound advice that improved my business in multiple departments.  Above all, I found Phil to be genuine.  His guidance not only kept my best interests in mind but my clients and customers as well."

Scott Crabiel

 "Kaplan is a "Fast Pass" to the front of the personal training line.  As a career personal trainer for the past 27 years, I have turned to Phil numerous times for coaching, mentorship, guidance, and direction. Each encounter has challenged me and produced both personal and professional growth.  No comparison. His training positions a personal trainer to break away from the rest of the pack.

Heather Matthews

 "I am continually amazed at the depth of knowledge that is shared in Phils programs! There is always a new level to grow into.  I wish I had known about Phil and his methodology at the beginning of my career. It would have saved me many mistakes and the building of habits I continue to "unlearn."